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Coty Signs Beyonce in Fragrance Deal

Perfume to launch globally in early 2010

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By: TOM BRANNA

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Coty Inc. has signed international icon and multifaceted artist Beyoncé as its next big rollout. Working hand-in-hand, the fragrance giant and gifted entertainer will develop and market an exclusive Beyoncé fragrance. “We welcome Beyoncé as a well-respected and esteemed partner of the Coty family.She is a star who brings a combination of power and femininity that will only further inspire the creative process as she works with Coty,” commented Bernd Beetz, Chief Executive Officer, Coty Inc.“M...

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